Dr Jolande Bosch
THE STRATEGIC STUDIO: How to Access and Assess Decision-Making in Visual Art Practice
website Jolande Bosch
Biography
Jolande Bosch completed her practice-led PhD entitled 'The Strategic Studio: How to Access and Assess Decision-Making in Visual Art Practice' in May 2009. Since completion, besides retaining an active studio practice, she works as a teacher of research methodologies at Inholland University of Applied Sciences in the Hague and as guest teacher of practice research methodologies and reflective enquiry at several art schools in the Netherlands, including Willem de Kooning (BA) and Piet Zwart (MA) in Rotterdam. She also takes part in different discussions in the field of reflective practice enquiry and published several essays and papers. Jolande Bosch lives and works in Schiedam, the Netherlands.
Qualifications
BA Sculpture Full Time, Willem de Kooning Academy Rotterdam, 1998
BA Communication: Design Management Part Time, INHOLLAND Rotterdam, 2002
MA Visual Art, Northumbria University Newcastle-upon-Tyne 2005
PhD Visual Art, Northumbria University Newcastle-upon-Tyne 2009
PhD Abstract
There are many motives for making art, but economic drivers are often acknowledged as key attributes of artistic success. In particular, they figure in discussions about the strategic orientation of successful artist’s careers. However, in the literature on which this thesis is based, commercial factors are seen as important but limited, in relation to the actual range of values driving creative output. Hans Abbing (2002, p.59) notes, for instance, that other value concepts (such as social values) also have a strategic role alongside financial considerations. The practice-led inquiry asks what key concerns influence the day-to-day decision-making processes of artists and what information would be needed to be able to critically ‘think through what being and artist means to you’ (Butler, 1988, p. 7). In order to obtain access to the motives and value concepts of a practitioner, the author of this thesis has invented a ‘strategic studio framework’, a tool by which to access and assess day-to-day decision-making in practice, thereby gathering the information needed to make informed professional decisions. The thesis argues a continuous flux in the values a practitioner may assign to the key concerns in the Framework at different points in time- and stresses the importance of self-conceptions and personal aspirations in this process. The degree by which these insights would aid judgement of the relative success of the decision-making process, is also discussed. As a result, this thesis provides a better understanding of the way artists make decisions, and of what would be needed to improve or stimulate such practices on their own merits. The thesis will be primarily of interest to artists and art school lecturers looking to find new ways of critical self-inquiry, reflection and discourse. Secondly, it could be of interest to theorists who deal with visual artists and to those involved in supporting organisations within the cultural sector.
This PhD project was made possible by a Doctoral Award from the AHRC
Supervisors:
Prof. Chris Dorsett (Northumbria University Newcastle UK)
Prof. Annick Bourguignon (Essec Business School Paris FR)
Teaching and research interests
Jolande's teaching interests roughly span practice-led research methodologies and studio-studies. These overlap in part with organizational studies and cultural management issues to do with work strategies of creative practitioners.
Teaching experience
(January 2016 - present) Tutor of Research Methods Piet Zwart Institute Master of Interior And Retail Design
(Feb. 2016 - present) Research Project Coaching Rotterdam Academy Associate Degree Art & Design Rotterdam
(May 2016 - present) Corrector Willem de Kooning Academy Rotterdam NL
(May 2016 - present) Guest teacher of Trends & Concepts at Inholland Univ. of Applied Sciences
(2012 - present) Teacher Art & Dance course at Codarts Rotterdam NL
(Sep. 2015 - April 2016) Teacher of Research Methodologies, Dissertation Guidance etc. Inholland University of Applied Sciences Media & Entertainment Management The Hague NL
(sept 2011 - sept 2014) Willem de Kooning Academie, Rotterdam NL
Teacher/Lecturer: Practice-research, General Theory and Dissertation Guidance
(From 2005-2011) WdKA Rotterdam NL: Guest teacher concept development and drawing techniques, foundation course.
(2010) Avans Art School Den Bosch & Breda NL: Guest teacher research methodologies
Affiliations and Memberships
Jolande is board member of Foundation KA (Kunstalliantie, NL) and Stichting Atelier Blanchefosse (FR)
She regularly takes part in think tanks and debates in the Rotterdam periphery.
Recent Exhibitions
2/2016: Rotterdam Contemporary Art Fair NL
6/2015: pARTners Galerie with Jeanne Rombouts and Lisette Schumacher Rotterdam NL
9/2014: Open Studios Schiedam NL
12/2013-1-2014: Groot defilé der Beeldenaars, WTC art gallery Rotterdam NL
6/2012: Atelier Biannuel Blanchefosse FR
4/2011: Represented by Galerie 300Procent at Drawings Fair Schiedam NL
11/2010: ‘Onvoltooide Reis’, Den Bosch NL, Group Show NL
3/2010: You say Waf, I say Woe Haai!, Rotterdam NL, Group Show
11/2009: Residency in a vacant home in Rotterdam NL, followed by Duo Exhibition
7-8/2009: ‘Vit.PhD: Packing for the Crash (Mc Rae 2005)’ Newcastle, Group Show
1-2/2009: 'Horen, Zien & Zwijgen' Galerie 300Procent Rotterdam NL, Group Show
11-12/2008 : 'Wederzijds' Kruithuis Den Bosch NL, Group Show
9/2008 : Northumbria University UK, Postgraduate Degree Show
5/2008 : Pand Paulus Schiedam NL, Duo Exhibition
3-4/2008 : Arti & Amicae Amsterdam NL, Group Show
Recent Internships, Commissions, Awards and Activities
11/2014: Commission Gold and Silver Tear Suikerzoet Film festival 2014 Schiedam NL
5/2011: Paper presentation NWO conference Leiden NL
5/2011: Publication Essay in Wederzijds book NL
11/2010: Lecture ’Art and Research’ Den Bosch NL
10/2010: Talks ‘Visiting The Artist’s Kitchen’ Art & Living Beurs NL
11/2009: Chair Symposium “De macht van de verbeelding” Weesp NL
11/2009: Book Essay in “Ander.beeld.anders” (Ansgar Editions Den Bosch) NL
11/2009: Introduction book presentation of the book “De Imaginaire Ruimte” by Dr. Peter van Zilfhout
Publications
Notities bij de Praktijk van het Kunstzwemmen in 'Innerlijke Spiegels' (2008) ed. Oscar Schrover
Den Bosch: Ansgar Editions (Pdf file in Dutch)
Notities bij de Praktijk van het Koorddansen in ‘Anders.beeld.Andere’ (2009) ed. Oscar Schrover
Den Bosch: Ansgar Editions (Pdf file in Dutch)
JolandeBosch_WWIVM.pdf in ‘Graphos Catalogus’ (2011) Den Bosch: Ansgar Editions (Pdf file in Dutch)
Make it, show it, change it all Conference Paper NWO Conference Leiden 2011
Biography
Jolande Bosch completed her practice-led PhD entitled 'The Strategic Studio: How to Access and Assess Decision-Making in Visual Art Practice' in May 2009. Since completion, besides retaining an active studio practice, she works as a teacher of research methodologies at Inholland University of Applied Sciences in the Hague and as guest teacher of practice research methodologies and reflective enquiry at several art schools in the Netherlands, including Willem de Kooning (BA) and Piet Zwart (MA) in Rotterdam. She also takes part in different discussions in the field of reflective practice enquiry and published several essays and papers. Jolande Bosch lives and works in Schiedam, the Netherlands.
Qualifications
BA Sculpture Full Time, Willem de Kooning Academy Rotterdam, 1998
BA Communication: Design Management Part Time, INHOLLAND Rotterdam, 2002
MA Visual Art, Northumbria University Newcastle-upon-Tyne 2005
PhD Visual Art, Northumbria University Newcastle-upon-Tyne 2009
PhD Abstract
There are many motives for making art, but economic drivers are often acknowledged as key attributes of artistic success. In particular, they figure in discussions about the strategic orientation of successful artist’s careers. However, in the literature on which this thesis is based, commercial factors are seen as important but limited, in relation to the actual range of values driving creative output. Hans Abbing (2002, p.59) notes, for instance, that other value concepts (such as social values) also have a strategic role alongside financial considerations. The practice-led inquiry asks what key concerns influence the day-to-day decision-making processes of artists and what information would be needed to be able to critically ‘think through what being and artist means to you’ (Butler, 1988, p. 7). In order to obtain access to the motives and value concepts of a practitioner, the author of this thesis has invented a ‘strategic studio framework’, a tool by which to access and assess day-to-day decision-making in practice, thereby gathering the information needed to make informed professional decisions. The thesis argues a continuous flux in the values a practitioner may assign to the key concerns in the Framework at different points in time- and stresses the importance of self-conceptions and personal aspirations in this process. The degree by which these insights would aid judgement of the relative success of the decision-making process, is also discussed. As a result, this thesis provides a better understanding of the way artists make decisions, and of what would be needed to improve or stimulate such practices on their own merits. The thesis will be primarily of interest to artists and art school lecturers looking to find new ways of critical self-inquiry, reflection and discourse. Secondly, it could be of interest to theorists who deal with visual artists and to those involved in supporting organisations within the cultural sector.
This PhD project was made possible by a Doctoral Award from the AHRC
Supervisors:
Prof. Chris Dorsett (Northumbria University Newcastle UK)
Prof. Annick Bourguignon (Essec Business School Paris FR)
Teaching and research interests
Jolande's teaching interests roughly span practice-led research methodologies and studio-studies. These overlap in part with organizational studies and cultural management issues to do with work strategies of creative practitioners.
Teaching experience
(January 2016 - present) Tutor of Research Methods Piet Zwart Institute Master of Interior And Retail Design
(Feb. 2016 - present) Research Project Coaching Rotterdam Academy Associate Degree Art & Design Rotterdam
(May 2016 - present) Corrector Willem de Kooning Academy Rotterdam NL
(May 2016 - present) Guest teacher of Trends & Concepts at Inholland Univ. of Applied Sciences
(2012 - present) Teacher Art & Dance course at Codarts Rotterdam NL
(Sep. 2015 - April 2016) Teacher of Research Methodologies, Dissertation Guidance etc. Inholland University of Applied Sciences Media & Entertainment Management The Hague NL
(sept 2011 - sept 2014) Willem de Kooning Academie, Rotterdam NL
Teacher/Lecturer: Practice-research, General Theory and Dissertation Guidance
(From 2005-2011) WdKA Rotterdam NL: Guest teacher concept development and drawing techniques, foundation course.
(2010) Avans Art School Den Bosch & Breda NL: Guest teacher research methodologies
Affiliations and Memberships
Jolande is board member of Foundation KA (Kunstalliantie, NL) and Stichting Atelier Blanchefosse (FR)
She regularly takes part in think tanks and debates in the Rotterdam periphery.
Recent Exhibitions
2/2016: Rotterdam Contemporary Art Fair NL
6/2015: pARTners Galerie with Jeanne Rombouts and Lisette Schumacher Rotterdam NL
9/2014: Open Studios Schiedam NL
12/2013-1-2014: Groot defilé der Beeldenaars, WTC art gallery Rotterdam NL
6/2012: Atelier Biannuel Blanchefosse FR
4/2011: Represented by Galerie 300Procent at Drawings Fair Schiedam NL
11/2010: ‘Onvoltooide Reis’, Den Bosch NL, Group Show NL
3/2010: You say Waf, I say Woe Haai!, Rotterdam NL, Group Show
11/2009: Residency in a vacant home in Rotterdam NL, followed by Duo Exhibition
7-8/2009: ‘Vit.PhD: Packing for the Crash (Mc Rae 2005)’ Newcastle, Group Show
1-2/2009: 'Horen, Zien & Zwijgen' Galerie 300Procent Rotterdam NL, Group Show
11-12/2008 : 'Wederzijds' Kruithuis Den Bosch NL, Group Show
9/2008 : Northumbria University UK, Postgraduate Degree Show
5/2008 : Pand Paulus Schiedam NL, Duo Exhibition
3-4/2008 : Arti & Amicae Amsterdam NL, Group Show
Recent Internships, Commissions, Awards and Activities
11/2014: Commission Gold and Silver Tear Suikerzoet Film festival 2014 Schiedam NL
5/2011: Paper presentation NWO conference Leiden NL
5/2011: Publication Essay in Wederzijds book NL
11/2010: Lecture ’Art and Research’ Den Bosch NL
10/2010: Talks ‘Visiting The Artist’s Kitchen’ Art & Living Beurs NL
11/2009: Chair Symposium “De macht van de verbeelding” Weesp NL
11/2009: Book Essay in “Ander.beeld.anders” (Ansgar Editions Den Bosch) NL
11/2009: Introduction book presentation of the book “De Imaginaire Ruimte” by Dr. Peter van Zilfhout
Publications
Notities bij de Praktijk van het Kunstzwemmen in 'Innerlijke Spiegels' (2008) ed. Oscar Schrover
Den Bosch: Ansgar Editions (Pdf file in Dutch)
Notities bij de Praktijk van het Koorddansen in ‘Anders.beeld.Andere’ (2009) ed. Oscar Schrover
Den Bosch: Ansgar Editions (Pdf file in Dutch)
JolandeBosch_WWIVM.pdf in ‘Graphos Catalogus’ (2011) Den Bosch: Ansgar Editions (Pdf file in Dutch)
Make it, show it, change it all Conference Paper NWO Conference Leiden 2011
